What Are Augmented Reality Labels? Leave a comment

When you’re selling products, high-quality packaging is crucial. From the clarity of the words and images to the size of the label, these details play an important role in how customers engage with your products. However, what if your packaging could virtually immerse consumers in the goods? Augmented reality packaging allows you to create an entire experience for customers, all through the label and their smartphones. Keep reading to learn more about how AR labels, below!

How do AR Labels Work?

AR labels are made of a unique visual cue, microtext, and other components that will communicate to smartphone apps designed for AR to load these computer-generated images. If you’re wondering how to create AR labels, you’ll first need to find an AR app like ZapWorks or Blippar. Or, you can always have an AR app custom-made for your needs. From there, your designer and printing company will need to create images or cues that prompt the app.

Why Should You Choose Augmented Reality Packaging for Your Products?

A key difference between augmented reality labels vs. traditional labels is versatility. Businesses can take advantage of the boundless uses of AR labels to showcase details that won’t fit on a regular label. For instance, you can use augmented reality packaging to tell the story of your business and allow your customers to connect with you and your products on a more emotional level. AR labels not only bring your packaging to life, but they can be a great way to further interact with your customers.

Different Ways to Use AR Labels

Brands have started implementing AR labels in a variety of creative ways. Here are a couple of ideas of how your business can utilize the next-level advantages of augmented reality packaging:

• Give customers a behind-the-scenes look at how the product they’re holding was made.
• Provide a preview of any future products consumers can expect from the company.
• Create animations or videos that showcase your business’ personality and mission.

If you need some inspiration, check out these AI labels by Jack Daniels, Walking Dead Wines, and Snoqualmie Falls Brewing American Pale Ale.

Learn More About AR Packaging with Chicago Color Label

If you have any questions about the process of making AR labels, or what kinds of AR labels would best suit your business’s goals, give us a call. Chicago Color Label is proud to be your go-to for resources about all things printing!